Learning how to create and manage a website properly is pretty mind-blowing. It appears to me that, done correctly, it could be a pretty full-time endeavor. I look at websites such as brambleberry.com, soapqueen.com, and ModernSoapmaking.com and I’m overwhelmed.
The creativity and energy these people have is just amazing! Constantly updating, adding new products and sending emails and e-newsletters. Don’t know how they do it. Makes me wonder if we’re really cut out for this kind of thing?
Obviously, it takes more than just creating a website, letting it sit there and thinking it will do all the work. There must be an energetic, live person behind the scenes pulling the strings!
Now just where are we going to find that person!?